Quelle: Transformers
Diskussion: hier!
Quelle: Transformers
Diskussion: hier!
The "Transformers" franchise is uniquely suited to automotive product placement because many main characters are cars that change into robots. In the film, a Trax transforms into a robot of the same name. The car appears in a portion of the movie that was shot and takes place in China.
"This is the first big American brand making a play for China via product placement," said Deborah Harpur, chief executive of Mogul Inc., an entertainment marketing agency specializing in product placement. "It's a fantastic platform to do this kind of deal."
Paramount and GM began discussing the appearance of the Trax in the film in late 2012, said LeeAnne Stables, executive vice president of worldwide marketing partnerships for Paramount.
GM indicated that it would soon be launching a new SUV that would target "young, urban twentysomethings." Stables said that in China that same demographic has come of age with "Transformers" movies, making the Trax a good fit for the film.
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In einem weiteren TV Spot zu Transformers Age of Extinction, hört man nun Lockdown sprechen.
Einen Dank an Norrin-Raad für diese News.
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Quelle: craveonline.com
Diskussion: hier!
Quelle: youtube.com
Diskussion: hier!
Quelle: youtube.com
Diskussion: hier!
C/D: In Transformers: Age of Extinction, you’ve changed Bumblebee into a ’67 Camaro.
MB: In the new movie, they’ve been in hiding and had to change body styles. We thought it was cool retro, but then Bumblebee goes back to being the new version of the Camaro.
C/D: You’ve worked a lot with GM. Do they swing open the doors to their studios and let you pick and choose what you want?
MB: I walked into a special secret facility they have where they develop prototypes, and they said, “Let us show you what we’ve got.” I saw the new Camaro, and I think they were on the fence about making it, and I said, “That’s the car.” So they made a prototype for us. We took that car to Jordan, to just a little, poor town, and these kids were gathered around it and they were all saying, “Bumblebee!” Bob Lutz said that this was the best car-movie tie-in in history. I don’t know if that’s true, but they certainly treat me like that. When I go to GM, Ed Welburn, their global design vice president, literally takes me through all their design rooms and says, “What do you like?”
Das ganze Interview könnt ihr hier. lesen.
Diskussion: hier!
Diskussion: hier!
Quelle: bigbadtoystore.com
Diskussion: hier!
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