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Jim - You're welcome!

Va'al - First things first - how did the idea for the Art of Prime book come about?
Jim - Well, it was something that I'd been pitching for quite a while, before the show actually aired. I was living in Los Angeles at the time the Prime show had been announced, and one of the people in my extended circle of friends was Christophe Vacher (Visual Effects Art Director on the series). I knew him, and I knew he was working on Prime. I pitched the idea, he seemed interested, we went back to the studios, and nothing really happened for a while. I kept checking with IDW too, who had expressed a vague interest, and I pitched the idea several times. Then around June of this year I got an email from my editor: we're going ahead with Art of Prime!
I wanted to do a book about Prime but what made me decide it would be an art book was possibly the actual conversations with Christophe. We both realised Prime wouldn't work in the style of an AllSpark Almanac, the tone of the show is very different. So we decided the book would look at the art, at the process. IDW already had a successful product in the Art of Fall of Cybertron book, they were willing to do it again.
What I believe is one of the main points about the show is that the stories, characters, acting, they're all good - but what is really outstanding is the visuals!

Va'al – Very good point, the visual elements of the show have been acknowledged by many, and won awards all over the place! You've worked on The Ark and AllSpark Almanac previously, and you said you knew that Art of Prime would be different – how so?
Jim - Having made the decision that it was going to be an art book focused us, directed us differently. What we were working on with previous books was the story perspective, the characters, the events. With this one, we approached it from a design perspective: in some ways I wanted to get out of the way of the creators. There is very little of my voice in the first half of the book, and that was a conscious decision – I didn't want the readers to read about what I felt about the images. I wanted them to hear from the creators, what they were proud of, what their perspective on the process was. I thought it'd be a lot better to get them to speak.
In the first three sections, I let Jose Lopez (Art Director/Characters and Props) talk as much as possible, something that I didn't want to do with the Almanacs, something I possibly would've done with The Ark if we had access to the creators. As it stands, the Prime creators were more than happy to do it, and it was an extra incentive that they were able to do it in their own office, in their own time and talking about their own work. I think the interviews really help the tone of the book – it makes a big impact.

Va'al – It sounds like you were really engaged in the work around and about the book. What was your favourite part about putting together Art of Prime?
Jim - Definitely getting the chance to work so closely with the creative staff. At this point I've done quite a lot of books, from anthologies to collections, Transformers, G.I. Joe, articles for fan magazines – I find it really exciting to turn raw material into a book. But I've done it before. This time I got a chance to really jump in, go to the studios, see the creators work (they were at work on Predacons Rising at the time). Definitely the highlight of putting it all together. A secondary pleasure was getting to see the animatics for Predacons Rising about three months before anyone else: I contacted one of the producers, as I had a fair bit of material that I couldn't find on the show at the time, so I wondered if it was for Predacons Rising and if I could get a script or something to set it in context. I'm not sure they understood what I was asking for at first, but once they got it they sent the whole thing, with my name watermarked all over it!

Va'al - Well, some people just have that type of contacts, don't they? Once you placed all the material you had, was there anything taken out, or things you didn't include?
Jim – There was a lot that we just didn't have space for, as it's already a 200-page book. I possibly still have another 20 pages that I wanted to put in, but did not need to get in. I would've liked to have extra pages for Shockwave, the Insecticons, Vehicons. Maybe spend a little bit more time on Silas and Cylas and MECH. I had an extra page for Knockout - no, Breakdown. Knockout was one of the last pages to get finalized, as we only had black and white artwork for the car mode. So I contacted Mathias Dougherty (Production Manager) for a color image, I told him 'It's Knockout, man! He'll kill me if he doesn't look his best!'; he laughed, and set off to look for the gorgeous artwork you now see in the book.
So yes, a lot more little things, but nothing that the book can't live without. I'm really quite proud of this one.

Va'al – It definitely looks comprehensive, and stunning. But do you think it'll appeal to all fans of the franchise? How would you sell it to a new reader?
Jim - Even if you're not interested in art books, the focus for this one is on process. Any Transformers fan, any fan of animation in general will find the process that goes into the creation of a cartoon extremely fascinating, I believe.
And it's very rare to have an art book like this for a TV show, you usually only get them for movies. As I said, I'm really proud of the result.

Va'al – I've been reading through it, you definitely should be. Thanks again Jim, this was a great quick chat! Any last words?
Jim - Thanks for the interest! I really hope you all enjoy the book.

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