Quelle: seibertron.com
Diskussion: hier!
Quelle: seibertron.com
Diskussion: hier!
Quelle: tfw2005.com
Diskussion: hier!
"It’s definitely not a reboot. It’s an interesting question about what you should call it. On a certain level it’s a continuation of the previous stories, in the fact that it acknowledges what has transpired before it. It acknowledges in the last movie, the destruction of Chicago, it’s actually something that carries through the sort of emotional repercussions of that, not unlike 9/11 has emotional repercussions in the real world. In a fantasy world there are repercussions to what occurred.
That plays into the movie, moving forwards with a totally different human cast, who doesn’t know anything about the other humans, it’s not a reboot, but a continuation, yet you’re continuing with a new cast and group of characters. It was a big decision to do that.
We miss our friends that we did the first three with, and they were great, and they probably could’ve done more. But the advantage of doing it this way is that it feels almost like a first movie. It’s a very different dynamic than I’ve seen in a movie, I’m very curious. I guess Star Wars did that a little bit, but not so close together, the way we’re doing it.’"
Quelle: The Hollywood News
Diskussion: hier!
Quelle: amazon.com
Diskussion: hier!













Quelle: seibertron.com
Diskussion: hier!
But as the brand evolved over the years, the toys became more complex, some involving dozens of steps to complete a single transformation. In the eyes of Brian D. Goldner, Hasbro’s chief executive, they had lost their magic.
“We’ve made incredibly sophisticated robots,” he said, “but it can be like a 1,000-piece puzzle.”
Enthralled by the special effects in three big-budget “Transformers” movies that enabled the robots to convert in a matter of seconds, Mr. Goldner decided the toys needed to return to their roots. So he challenged his design team to reconceive them. Now, on the 30th anniversary of the brand, Hasbro is revealing a new look for the toys, including simple maneuvers that will complete a transformation with the push of a button or flick of the wrist.
The remake of the line, which includes new branding and packaging, is meant to coincide with Paramount Pictures’ release of the fourth movie in the franchise, “Transformers: Age of Extinction.” Retailers will get their first look at the line in London this week at Toy Fair, an annual industry trade show.
“Our retail partners, they are getting very excited,” said Joshua Lamb, the senior design director for the toy line. “This rethinking of the brand is setting the stage long-term.”
The toys are expected to land on retail shelves in May, a few weeks before the release of the movie. Hasbro says it will build on the promotion for the movie with a marketing campaign of its own that will include ads on television and in theaters as well as on digital platforms, like mobile and social media. [...]
Hasbro will continue to make complex Transformers for adult fans who have collected the toys since their inception 30 years ago. But the new design is intended to re-engage parents and children, who found the transformations too challenging.
Diskussion: hier!
24804 Artikel (2481 Seiten, 10 Artikel pro Seite)
| Alle Mitglieder: | 746 |
| Registriert Heute: | 0 |
| Registriert Gestern: | 0 |
| Mitglied(er) online: | 0 |
| Gäste Online: | 0 |
Bitte registrieren Sie sich hier. Als angemeldeter Benutzer nutzen Sie den vollen Funktionsumfang dieser Seite.
Animated / AOE / Age of Extinction / Alternity / Armada / Beast Wars / Beast Wars II / Beast Machines / Beast Wars Neo
Binaltech / Bot Shots / Classics / Combiner Wars / Cybertron / DotM / Dark of the Moon / Energon / Galaxy Force / GO / IDW
Generation One / Generation 1 / Generation 2 / Generations / Headmasters / HFTD / Beast Hunters
Hunt for the Decepticons / Kre-o / Machine Wars / Masterforce / Masterpiece / Micron Legend / Prime
Power Core Combiners / RID / Robots in Disguise / ROTF / Revenge of the Fallen / Superlink / Titan Wars
Titans Return / The Movie / Transformers Prime / United / Universe / Victory / War for Cybertron / Zone