Auf avclub.com kann man jetzt einen exklusiven Plattenspieler gewinnen. Er ist in dem Design von dem Hasbro und Sony Transformers 'ROLL OUT' Album gehalten. Dazu bekommt man auch das Album als Vinyl Version.

Diskussion: hier!

Das erste Hasbro - Factory Of Wonder Festival findet gerade in England statt. Wir haben dazu ein Video der Show für euch. Dazu hat der Kreativ Agent der Show, Akuna Matata, noch folgendes gesagt:

“Next dates: Madrid, Frankfurt, Milan, Paris & more to come…”

Quelle: Akuna Matata

Diskussion: hier!

Heute können wir euch das Musikvideo zu dem Song "Into the Fire" vom Hasbro und Sony Transformers 'ROLL OUT' Album vorstellen. Der Song ist von Elle Rae und sie hat einiges von hinter den Kulissen erzählt.

What came first, the lyrics or the music?
Lisa: The music actually came first for this one. I was borrowing a baritone guitar from a friend, and I was so inspired by it! I wrote this guitar riff and verse melody but never finished the song. The musical idea was always there in the back of my mind, and I knew it was special for the right situation. When the opportunity came up, to be a part of this special album inspired by one of my favorite childhood toys, I was so excited to put the two together! I brought the idea to my writing partner Joshua Bartholomew, and he was really inspired by it, too. He picked up a bass, and I picked up a guitar, and it all came together pretty quickly.
Lisa Harriton and Joshua Bartholomew with custom white and red JD-Xi synths on a recent visit to the Roland U.S. office.

Quelle: rolandus.com

Diskussion: hier!

Hasbro hat sich am Wochenende beim United States Patent and Trademark Office den Namen "Hascon" eintragen lassen. Es könnte sein, das das die neue offizielle Transformers Convention sein wird, nachdem die diesjährige Botcon die letzte ihrer Art war. Wir halten euch weiter auf dem Laufenden.

Diskussion: hier!

Jetzt ist das Transformers Roll Out Musik Album erhältlich und Hasbro hat dazu eine Pressemitteilung heraus gegeben.

Transformers Roll Out heralds the global pop-culture Transformers phenomenon, featuring a collection of hit original songs inspired by the Hasbro Transformers franchise from leading established and up-and-coming alternative, rock and alt-pop artists, morphing together to create an epic portfolio of hard-hitting tunes that truly embodies the soul of the Hasbro Transformers brand. The album includes tracks from the chart topping rock band ‘Bush’ and front man Gavin Rossdale, lending powerhouse vocals in “This House is on Fire,” as well as up-and-coming alt-rock group Mount Holly, who provided the album’s lead title track “Roll Out.” Transformers Roll Out is being released on Sony Music’s RED Associated labels and is available for digital purchase now at iTunes

“The release of Transformers Roll Out demonstrates the pop culture power of the Transformers franchise,” said Hasbro Executive Vice President and Chief Content Officer Stephen Davis. “With generations of audiences celebrating the brand across television, film, digital entertainment, consumer products and now music, this could not be a more exciting time for Hasbro and Transformers. This unique project truly delivers on the More Than Meets the Eye brand promise.”

HASBRO STUDIOS AND SONY MUSIC ENTERTAINMENT RELEASE TRANSFORMERS ROLL OUT ALBUM

Digital Rock Album Features Original Hit Tracks from ‘Bush’ and ‘Mount Holly’

BURBANK, Calif. – April 15, 2016 – Today Hasbro Studios, the Los Angeles-based entertainment division of Hasbro, Inc. (NASDAQ: HAS) and Sony Music Entertainment announce the release of Transformers Roll Out, an alt-rock tribute to the wildly popular hit Hasbro Transformers franchise.

Transformers Roll Out heralds the global pop-culture Transformers phenomenon, featuring a collection of hit original songs inspired by the Hasbro Transformers franchise from leading established and up-and-coming alternative, rock and alt-pop artists, morphing together to create an epic portfolio of hard-hitting tunes that truly embodies the soul of the Hasbro Transformers brand. The album includes tracks from the chart topping rock band ‘Bush’ and front man Gavin Rossdale, lending powerhouse vocals in “This House is on Fire,” as well as up-and-coming alt-rock group Mount Holly, who provided the album’s lead title track “Roll Out.” Transformers Roll Out is being released on Sony Music’s RED Associated labels and is available for digital purchase now at iTunes: http://smarturl.it/ROiT

“Growing up, I was (and still am) a huge fan of the Transformers franchise. It was an amazing experience working with Hasbro to produce this album and to contribute the title song Roll Out,” said album producer and Mount Holly lead guitarist Nick Perri. “The album embodies the action-packed high energy vibe that Transformers is known for and also brings in some outer world ambience and emotionally driven songs as well. All of the artists were thrilled to deliver on the mission.”

“The release of Transformers Roll Out demonstrates the pop culture power of the Transformers franchise,” said Hasbro Executive Vice President and Chief Content Officer Stephen Davis. “With generations of audiences celebrating the brand across television, film, digital entertainment, consumer products and now music, this could not be a more exciting time for Hasbro and Transformers. This unique project truly delivers on the More Than Meets the Eye brand promise.”

Artists contributing to Transformers Roll Out include:

Mount Holly (“Roll Out”)
Bush (“This House is on Fire”)
Crash Kings (“Gigantik”)
MEW (“Count to Ten”)
Elle Rae (“Into the Fire”)
SPURS (“Exiled”)
Jameson Burt (“Just a Spark”)
Ours (“Stronger”)
Darby™ (“Modern Man”)
Born Cages (“Our Revolution”)
Transformers Roll Out is available on all major digital providers and the limited edition CD and vinyl is for sale exclusively through FYE stores.

ABOUT HASBRO
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and consumer product licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company’s Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

About Sony Music Entertainment
Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Nashville, Beach Street Records, Bystorm Entertainment, Columbia Nashville, Columbia Records, Day 1, Descendant Records, Epic Records, Essential Records, Essential Worship, Fo Yo Soul Recordings, Kemosabe Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Inspiration, RCA Nashville, RCA Records, Reunion Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Vested in Culture and Volcano. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

Diskussion: hier!

Jetzt stellen wir euch das nächste Musik Video vor, welches auf der Transformers Roll Out CD zu finden ist. Diesmal ist es Band Mount Holly mit dem Titel “Roll Out”.

Quelle: Hasbro

Diskussion: hier!

Auf dem South By South West Music, Film & Interactive Festival hat Hasbro jetzt ein neues Monopoly Game angekündigt. Es hat den Namen Monopoly Empire mit Transformers.

“No matter how long you’ve been in business, you never stop learning, so Mr. Monopoly keeps in touch with Optimus Prime to hear about the latest in leadership tactics.”

Quelle: Hasbro

Diskussion: hier!

Heute stellen wir euch einen weiteren Song aus dem Transformers Roll Out Album von Hasbro und Sony Music vor. Es ist der Song "Count To Ten” von Mew.

Quelle: Hasbro

Diskussion: hier!

Hasbro hat ein neues Event gestartet. Es heißt "Factory Of Wonder" und es zeigt einige Figuren und Transformers Zubehör, welches bis Ende 2017 erscheinen soll. Auch gibt es schon eine Vorschau zum 5. Transformers Movie.

The team shared insights into their franchise plans, and unveiled more details about The My Little Pony Movie landing in Q4 2017.

They also presented the AllSpark content line-up for 2017 and beyond – including the much anticipated Transformers 5 in Q2 2017, 6 in 2018 and 7 in 2019, along with the Play-Doh movie in 2018.

The Head of Hasbro Studios from LA, as well as the Head of Franchise from Rhode Island attended the event, together with their security team to guard the never-seen-before content.

“The Showcase was our chance to show everyone just how passionate we are about our brands,” said Holly Oldham, UK director at Hasbro Consumer Products.

“Storytelling and fun are at the heart of everything we do at Hasbro, making it very important that our first Showcase experience embraced this ethos.

“My hope is that everyone who visited had as much fun as we did putting this event on.”

Quelle: Hasbro

Diskussion: hier!

Jetzt haben wir eine Interessante Meldung für IPhone Freunde. Habsor hat sich jetzt den 3D Scanner fürs IPhone patentieren lassen.

The US Patent Office website describes Hasbro’s concept as a “rotating platform on which kids can place their toy in order to scan it as a 3D image”. It goes on to describe how the user would then have the ability to incorporate the 3D scan into a game, or output it to a 3D printer.

The application covers the design for a base station, turntable with a manual crank for kids to rotate, a bluescreen style backdrop and a dock for holding on to an iPhone.

Whilst it’s not specifically Transformers related, with Hasbro Inc aiming for more immersive play and cross over of digital and analogue play-time for children, this scanning technology is perhaps further evidence of the direction in which they are likely to head.

Quelle: appft.uspto.gov

Diskussion: hier!