“Of all the current licensed titles available as video games, none has the broad demographic appeal enjoyed by Transformers,” said SEGA COO and President, Paul Williams. “Transformer’s is a brand that’s perfect for our industry; it’s family-friendly while still appealing to teens and young adults.”
To ensure supply will meet demand, SEGA has begun production on both sides of the Atlantic. “We’ve got factories in the US and UK producing Transformers so we’re able to service the needs of our markets as quickly and economically as possible,” continued Williams. “Our distributors will find a ready supply of product available to meet what is sure to be very high demand for an extraordinary title.”
Transformers – Human Alliance is now available in two configurations. Both are available now.
Transformers - Human Alliance 42” Deluxe. – Two-player up-right game with fixed position blasters.
Transformers - Human Alliance 55" Theatre – Two player sit-down environmental theatre game.
Vending Times also states the following:
The Dave and Buster's premiere, held in a venue popular with amusement industry showgoers, was a great success, according to Sega Amusements general manager Peter Gustafson. It took a good deal of planning, he explained, but showcased Sega's capabilities for effective fun center design.
"With Transformers, we wanted to create awareness that went well beyond simply placing the game on a trade show floor and hoping people played it," Gustafson said. "We wanted our promotion to have an impact, to 'cause the pause.'"
Sega called the management team at Dave and Buster's to propose using the restaurant on Orlando's International Drive as a backdrop to promote the launch of Transformers--Human Alliance. The D&B's management team liked the idea, Gustafson reported, but insisted that whatever styling Sega implemented had to complement the location, not detract from it.

Diskussion: hier!