Gerade bekommen wir die Meldung rein, das Transformers: Age Of Extinction auf der Brand Licensing Euro Expo 2013 präsent sein wird.
Hasbro has signed a raft of new fashion deals for its My Little Pony and Transformers brands with partners including the Benetton Group, Alice Vandy and Smith & Brooks.
The Benetton Group will create My Little Pony and Transformers fashion collections that will include apparel, footwear and accessories for kids and newborns. The line will arrive at United Colours of Benetton stores in 42 countries beginning in spring 2014.
Additionally, the toy company has signed a series of cross-brand deals that include a kidswear line from Smith & Brooks featuring My Little Pony, Transformers, Furby and Mr. Potato Head; and an adult t-shirt and nightwear collection from Somerbond that will showcase My Little Pony, Transformers, Hasbro Games and Action Man.
Quelle: licensemag.com
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