Heute bekommen wir vom Produzenten Lorenzo di Bonaventura weitere Information über den Auftritt des chinesischen The Trumpchi E-jets in Transformers: Age Of Extinction.
"Product placements with "Transformers" would boost the profile of GAC's car brands both at home and abroad," said one of those close to the carmaker, which has local joint ventures with Fiat SpA, Honda Motor Co Ltd, Toyota Motor Corp and Mitsubishi Motors Corp.
Neither source wanted to be named due to confidentiality agreements they signed in connection with the upcoming film. A spokesperson for Paramount Pictures, the movie's distributor, said the company wouldn't confirm specific brands until nearer the release date. Paramount's local partner, China Movie Channel, declined to comment.
It wasn't clear if the Trumpchi E-jet would be cast as an heroic 'Autobot' or evil 'Decepticon' - humanoid robots that turn into familiar machines and mechanical objects - or have a more limited non-transforming, drive-on role.
One of those close to GAC said the firm wouldn't want the E-jet to be cast in an evil role. Ultimately, casting will be down to the movie's director Michael Bay.
Quelle: reuters.com
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